Every business wants a good logo design, but how can we separate the ones that are pleasing to look at to the ones that are, well, not good. How can we define a good logo? Does it need to be colorful or will a simple design work?
These are but a few of the questions being asked by companies who are either new to the business world or want a redesign of their current logo.
The first thing to understand is why you need a good logo. A good, or an even great logo design will essentially portray the company. It will brand all the elements pertaining to the business, including products, services, and even the company itself. The logo should display all of this in an artistic, yet definitive, way.
The key to a good logo is for it to make a long lasting impression. Businesses need to make it so that it is very easy to remember, in a good way. One example of a logo that can be easily remembered is that of the Medela Breast PUMP Parts. It’s simple, very definitive, and very easy to remember.
Companies often make the wrong assumption that it needs to be a complicated artistic design. While this may be true in some cases but in the modern era it is better to have a simple design that leaves a giant impact. The simpler the logo, the easier it is to remember.
Businesses also need to take consideration as to what colors they should be using in their logo. Once again, it should portray their company well and the colors should not clash. The business should use complimentary colors in their logo for it to stand out.
A good logo design can even become the starting point of a successful business.